September 25, 2024

How to Maximise the Sale of Your SME Business

Matt Stevenson

Managing Director


For many small to medium business owners, a significant portion of their assets is tied to their business. When it’s time to sell, achieving the best possible price is paramount. By following a strategic approach, you can ensure your business is positioned for optimal value. Here are some essential tips to guide you.

Plan Ahead for a Higher Sale Price

One of the most critical steps in getting the best price is proper planning. Unfortunately, many owners make the decision to sell impulsively due to external factors like health or financial needs. However, having a well-thought-out exit strategy can significantly boost your sale prospects.

Planning allows you to improve the overall business presentation, streamline the sale process, and highlight key strengths that buyers value.

Present Your Business in the Best Light

Just like selling a home, first impressions matter. Ensure your premises are clean, organised, and well-maintained. Whether it’s repainting or decluttering, presenting your business in the best condition can positively impact buyer perceptions.

Clean up the stockroom, undertake any needed repairs, and eliminate any unnecessary clutter that could detract from the business’s appeal.

Remove Obsolete Assets and Inventory

Buyers place value on what’s functional. Old, unused equipment and obsolete stock can deter buyers and decrease perceived business value. Take the time to offload these items before listing.

Selling off obsolete stock not only generates cash but also enhances the buyer’s focus on intangible assets, like goodwill.

Maximise Profitability and Financial Transparency

Most SMEs are valued using a multiple of earnings. Ensure your earnings reflect a well-run business. Be cautious about reducing profits by claiming personal expenses, such as family travel or hobby-related costs, as these could lower the sale price.

Highlight Your Business’s Intangible Assets

Goodwill and other intangible assets, like trademarks, customer contracts, or domain names, play a key role in the final sale value. Make a detailed list of these assets to support the valuation.

Consider key assets such as trade names, domain names, customer lists, and supplier contracts.

Ensure Employee and Legal Compliance

While employees aren’t assets, they have legal rights when the business is sold. Understand your obligations to staff and ensure all paperwork, contracts, and licenses are organised and up-to-date.

Have at least three years of professional accounts, tax returns, and other key documents ready in a neatly presented folder.

Get Professional Advice and Consider a Business Broker

Selling a business is a complex process that can be emotionally taxing. Engaging a business broker can provide peace of mind, protect confidentiality, and ensure a smooth transaction.

Final Thoughts

Selling a business is a significant life decision, and success often hinges on proper preparation. Plan ahead, seek professional advice, and always keep your business in the best possible condition for a potential sale.

For more data-driven insights on business sales, visit Bizstats.report to access comprehensive reports and analysis that can guide your decision-making process.

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